Commercial Awareness host Mikael Persson

The Commercial Awareness Society is proud to host Mikael Persson, former partner at Accenture and now an active CEO, board member and advisor to both established companies and young entrepreneurs. Mikael has spent more than forty years driving growth, leading large-scale transformation and solving complex business problems across the industrial and manufacturing sectors. His career includes twenty-five years at Accenture, where he spent fifteen years as the partner responsible for the Industrial Equipment practice in the Nordics.

Drawing on experience as what he calls a Chief Problem Solver, Mikael will discuss how analytical thinking, commercial understanding and strong leadership shape real-world decision making at the highest level. He will explore how professionals create value through customer focus, people development and strategic insight, as well as how AI and emotional intelligence are reshaping modern business operations.

This session is a rare opportunity to hear first-hand what commercial awareness really looks like in practice, what issues are shaping today’s business environment and how students can develop the mindset and skills needed to deliver elite client work. Open to all students.