RHSU Marketing Review Survey Results

In Term Two, the Students’ Union ran a survey to learn if students like the way we communicate and how they engage with us online. Let's find out what they said…

>> About the project

In Term Two, we launched the Marketing Review Survey to get your feedback on how well the Students’ Union communicates with Students on social media, our website and newsletters. The survey covered topics like what style of communication students find easy to understand and which content they enjoy engaging with. This helps us communicate transparently and effectively with students during their time at Royal Holloway.  

The Students’ Union sought to understand how well students felt our Marketing helped them understand what we are doing, how we make decisions and how we implement the change you want. We really appreciate the time you took to share your feedback and help us understand your individual student experience at Royal Holloway!

These results helped identify key strengths and areas for improvement in our current strategy, ‘Building Community, Leading Change’. They will also help inform how a new marketing and communications strategy can best serve students, improve their university experience, and increase participation and engagement with our events, activities, and services. We have shared the results in the infographics below!

>>THE RESULTS

We are excited to share that 404 students across various years, demographics and both campuses took part!  

Students told us how well informed they felt about what the Students’ Union does, how we work, and how we make decisions. These are key performance indicators for our current strategy. You can compare these results with our 2027 target here.

We wanted to know how clearly students understood the difference between the Students’ Union and the University, and which emails they prioritised. We asked students if they trusted our communication platforms and felt positively about the Students’ Union.

Students told us how often and why they visit the Students’ Union website, and ranked the design and layout, noting the top three things they would change.

Since the Students’ Union has multiple social media accounts, we wanted to know which ones students followed and what content they found engaging.

How often do students read our SU update / Friday emails? We asked students if they liked the design and layout. Students told us which information was helpful and which content they found interesting.

We know students get a lot of emails, and we wanted to know how often they really read them. You told us which emails you tend to read first, and why you prefer some emails over others.

>> Next steps

We have shared the full survey results with Students’ Union stakeholders. These results have informed our ongoing work to improve our communication platforms, which will be carried out over the summer before the start of the next academic year. Further updates will be posted on our website and social media accounts!