What is a campaign?
A campaign is an organised effort to raise awareness and highlight an issue in society, working towards achieving positive change. It mobilises people and power to influence law, policy, practice or behaviour.
Type oneAwareness campaignFocused on educating others on a topic, using events, blogs or social media. For example: Drug and Alcohol Awareness Week, Skills Week or SHAG Week.
Type twoLobbying campaignFocused on influencing decision-makers through letters, proposals, meetings or petitions. For example: campaigns for more gender-neutral toilets or women’s-only gym hours.