What is a campaign?
A campaign is an organised effort to raise awareness and highlight an issue in society, working towards achieving positive change. It mobilises people and power to influence law, policy, practice, or behaviour.
- Awareness Campaign – Focused on educating others on a topic, using events, blogs, or social media (e.g., Drug & Alcohol Awareness Week, Skills Week, SHAG Week).
- Lobbying Campaign – Focused on influencing decision-makers through letters, proposals, meetings, or petitions (e.g., campaigns for more gender-neutral toilets or women's-only gym hours).